• Primary job of the report: Establish authority and defend positions

• Best for: Policy frameworks, Policy submissions and responses, Research reports with formal recommendations

• If you’re unsure, choose this when… The document must stand up to formal scrutiny or citation

• Risk if poorly designed: Loss of legitimacy or weakened arguments

Investment
R9,995 – R19,995 

• Primary job of the report: Build trust and shape understanding

• Best for: Research Report (general public), Annual reports and year-in-review publications, Impact reports, Reports shared across networks or coalitions

• If you’re unsure, choose this when… The document will circulate externally and represent your organisation

• Risk if poorly designed: Reduced credibility or influence

Investment
R19,995 – R28,995 

• Primary job of the report: Teach, guide, and support practical use for communities or staff

• Best for: Toolkits, Training manuals, Workshop materials, Educational guides (infographics & Factsheets)

• If you’re unsure, choose this when… The document must help people understand and apply ideas in practice

• Risk if poorly designed: Reduced uptake or misuse

Investment
R24,995 – R42,995