Project Basis - Detailed Breakdown
Project Basis - Detailed Breakdown
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Understanding Our Tiers & Scope
Understanding Our Tiers & Scope
- Why Audience Defines Risk
We don’t price by the hour because a typo in a 10-page policy submission carries a higher "cost of failure" than a typo in a 100-page internal memo.
Policy & Legitimacy: These readers are selective and critical; the document must stand up to formal scrutiny.
External Credibility: These readers skim and share; the document must build trust instantly to avoid reduced influence.
Education & Enablement: These readers use the document as a tool; the design must absorb the risk of misinterpretation
2. Scope Guardrails (What’s Included)
2. Scope Guardrails (What’s Included)
To keep our process operationalised and efficient, each "Standard Project" within our investment ranges includes the following baseline:
Page Count: Up to 30 designed pages (Standard density).
Data Visualisation: Up to 5 custom charts or tables styled to your brand.
Imagery: Selection of up to 10 high-quality stock images or icon sets.
Revisions: Two rounds of consolidated feedback.
Deliverables: Print-ready PDF, web-optimised PDF, and source files.
Note: If your report is over 30 pages or requires complex custom illustrations/infographics, we'll quote at the higher end of the tier range to account for the extra production effort.
3. Our Operationalised Process
3. Our Operationalised Process
We treat report design as a disciplined system, not an open-ended craft project. This ensures you get high-stakes quality on a reliable timeline.
Step 1: Strategic Intake. We don't just take a brief; we diagnose the "job" the report needs to do and identify the primary audience risk.
Step 2: Information Architecture. Before we design, we structure. We make sure the hierarchy and visual signposting match how your audience reads—whether they are "skimmers" or "critical readers."
Step 3: Creative Execution. We apply the appropriate "Creative Intensity" based on your chosen tier—ranging from high-precision structure to deep symbolic illustration.
Step 4: Quality Control & Delivery. Every report undergoes a technical pre-flight check to ensure colour accuracy, accessibility compliance, and file integrity before the final release.
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